Internal and Receptive Tourism Promotion Project

Overall Objective:

• Contribute to strengthening the promotion and competitiveness of ‘Destination Senegal’.

Specific Objectives:

• Strengthen the sustainable attractiveness of tourism hubs.
• Promote niche tourism products to improve the visibility of the destination.
• Develop a public–private partnership framework to enhance the competitiveness of the destination.
• Increase revenues and the contribution of tourism to the economy.

Expected results

• The notoriety of tourism hubs as full-fledged destinations is improved, and the volume of investments increases.
• The visibility of Destination Senegal is improved among tourism markets.
• Competitiveness is strengthened thanks to the establishment of a dynamic public–private partnership framework.

Key milestones